Amazon is not only a mail-order platform which gives external vendors the opportunity to sell their goods and products to people all across the world but it also produces its own products which are distributed by using its own warehouses. Amazon takes either care of this sales itself, asking its own employees to do so, or the orders are processed by intermediaries, the so-called “Amazon Vendors”. All products sold by Amazon itself are called “Amazon Basics”.
All products distributed by Amazon have “Amazon Basics” in the product title and on the product’s web site you can read “Dispatched from and sold by Amazon”. This section is divided into 18 categories: Electronics & Photo, Computers & Accessories, Lighting, Kindle Store, Automotive, Industrial & Scientific, Stationery & Office Supplies, Home & Kitchen, Luggage, PC & Video Games, Kindle Accessories, Sports & Outdoors, Musical Instruments & DJ, Garden & Outdoors, DIY & Tools, Grocery, Shoes Bags and Toys & Games. However, in some categories there is only one product to find.
Electronics & Photo is the the category with the highest turnover and it has to be mentioned that Amazon has, of course, the possibility to place and advertise its products perfectly. Nonetheless, the main concept of the online mail-order company was and is the provision of a online platform for external sellers.