Amazon Payments enables both, customers and sellers, to deal with their payments. For sellers, the payment services are usually embedded in their Amazon page in order to guarantee an easy, fast and secure payment for their customers. The modes of payment are usually direct credit debt or invoice.
What makes it really comfortable for customers is the simplicity of the whole paying process. Customers have to leave the required account and personal information with Amazon only once and when the customers log in to their Amazon account, all required information is already stored and can be recovered immediately. The data and information has not be entered again and furthermore, the technology of Amazon Payments prevents attempted fraud thanks to the A-to-Z Guarantee Protection. This service secures you purchases without any regular costs. There is not monthly or annual amount to pay, only if a product is bought.
Another big advantage of Amazon Payments is the positive impact on your companies image and the easy way of the acquisition of new clients. Sellers are given the opportunity to get the trust of potential customer easily which leads to a bigger regular clientele and there are many reports from sellers who confirm this positive impact; above all because the risk for customer to become fraud victim is much lower when the payments is transacted via Amazon.