If you are selling on Amazon Europe, you can decide between two different possibilities of warehousing and despatch of your products: FBA (Fulfilment by Amazon) or FBM (Fulfilment by Merchant). FBM is especially lucrative for sellers of unique items, custom-made or niche products who do not have a big sale quantity and who do not need to profit from Amazon logistics, storing, despatch or customer service.
FBA, short for Fulfilment by Amazon, is a service of Amazon which offers commercial sellers to store their goods in local warehouses of Amazon. They will be stored there until an order from close up is made and the product will be delivered from the warehouse which is the closest to the customer. This way, customers get their products very quickly and FBA products are trusted most by the customers. You profit from Amazon’s logistic resources: storage, packing, despatch and if you want to even customers service in the particular national language. Furthermore, your visibility and consequently your traffic on Amazon will increase as FBA-products have, because of the fast delivery, the same listing as Amazon’s products and for sellers who want to expand to more than one European Amazon market, FBA is the easiest and the most cost efficient way. Of course, this service is not free of charge and a fee has to be paid in order to profit from Fulfilment by Amazon.