The title is one of the most important aspects to be found by potential customers regarding keywords and one of the main reasons why these customers click on your product and not on a similar one. It must be concise, clear and still somehow special, depending on the product. By obeying the following two tips, you can optimize your product titles:
Use exact phrases and keywords in the title of your product and make sure to cover more than just one search request. The best phrases, keywords and terms can easily be found by checking comparable products or just by including the keywords which come to your mind. It is good if you have the keyword in your title but the exact phrase is even better.
Regarding your click through rate, the title of your product should be compelling. The potential customer needs to click on it and for this do not hesitate to use up to all 200 characters which are allowed for the description of the title. Even though it might appear to be too long, at the end it is all about SEO and for SEO the number of matching keywords and matching phrases is of the utmost importance. After you have followed these steps, here are some useful tips how you can optimize your bullet points.