If a seller wants to offer a product on Amazon which cannot be found in the product catalogue of Amazon he can add the article. This so called “Create a Product Detail page” is available for Pro Merchants in the Manage Your Inventory section on Amazon’s webpage. You can find it in your seller account and other merchants and sellers which offer the same article can link their offers to this entry later. There are several rules and restrictions for using this features and, as has been often the case before, it is not the same within the different European marketplaces.
However, the most important thing about the product detail page is the written product description. That is the reason why the list of the rules and restrictions is very long and exact. Here are the most important facts at a glance: if you are not the creator of an ASIN you are not allowed to change/add its brand or manufacturer name; the inclusion of a big number of different information in the detail page title, product description, bullet points or images is not allowed and will lead to your listings being removed; this feature may not be used for anything else than creating a product detail page (and only for products which do not exist so far in the range of Amazon’s products); all numbers regarding the identification have to be correct and there are restriction which prohibit content or even products, .. this list goes on and so make sure to obey the guidelines to list your good on Amazon, adding it to Amazon’s product catalogue and be the first to sell this product.