After you have optimized your product title and the bullet points which go with it, you should now optimize your product description. Together with the other aspects, this is the most important part and mostly the part where the sale is made or not. Here, potential customers get the relevant information of your product – the title, the bullet points and the images are in most cases more like an eye-catcher. In your description, you have to give more detailed information about the product on the one hand and to convince the customer that this is the desired product on the other hand.
Talking about the product description on Amazon, there is the rule of thumb to use at least 1000 characters. Since Amazon prefers product information to be as complete as possible, the product gets a better raking as well and for you it is more space to close the deal. Do not forget about SEO, a convincing text, a complete and good product description together with the repetition of keywords makes the visibility as good as possible and makes the customer buy your product. Targeting the exact keywords strings is highly recommended but again, the readability may not be limited. Closing, it has become apparent that addressing and disproving some objections in the description can convince customers who have doubts.