This post will give you some information about product package inserts but first we talk about how to collect customer emails. So…
…how do you collect customer emails?
The big problem for Amazon sellers is, that we are not building our own businesses, but we are building “Amazon businesses” while we do our best to optimize our listings, get 5 star reviews, have a high keyword ranking, have a quick response rate on customer emails etc. We put a lot of work into our listings and Amazon stores.
These are important and necessary steps to obtain sales on Amazon, but this way we all depend solely on Amazon. What happens if (God forbid) Amazon decides one day to restrict our category? Or doesn’t allow selling our products anymore for various reasons? What if our account gets shut down because we weren’t aware of one or more important TOS rules? There are simply too many risk factors which could go wrong any time.
This is why it is important for every Amazon seller to think outside the box before it is too late. Many big business owners were asked what they would keep if they knew that they would lose it all and they could keep one thing from their business to start from scratch? Many choose their email list.
With a long email list you could start from the scratch even if all Amazon sites would have been shut down. You could open your own Shopify site and sell your products there. You could use your email list to market your products to your previous customers.
Since Amazon encrypted its customer’s email addresses, you have to find another way to obtain them. The best solution is an insert with various tactics to obtain your customers email address.
A few of these tactics are:
- Set up a (email) sign up page on your brand website and let them know on the insert that an activation of warranty is necessary for it to be valid.
- Set up a promotion for the same or another product and send the customers to your site to claim this promotion (they have to enter their email address to claim it).
- Brand a cheap product and let your customers know that they can get this product for free if they sign up on your website.
Product Package Inserts
Besides the email capturing options mentioned above, there are many other option as well. Choose which one fits you and your brand best. You may also use more than one option on the same insert if you want to. What works for one customer might not work for another and vice versa.
After you have decided which option you use, just ask your designer to create a product insert and ask your supplier to print it and place it in your product package – first of probably more product package inserts is done.