Amazon sellers with private label products can obtain protection for their intellectual property rights around the globe for minimal costs
In addition to filing your trademark and for other protections in the US through the United States Patent and Trademark office (USPTO), Amazon sellers with private labels can also obtain protection for their trademarks through the World Intellectual Property Organization (WIPO). WIPO is an agency that is based in Switzerland. WIPO helps private label Amazon sellers worldwide.
A few facts about WIPO include:
- It helps protect intellectual property rights around the world;
- It operates under several treatises and has 183 member states around the world;
- WIPO’s goal is to promote development and protection of innovation, ideas and commerce;
- WIPO’s services are easy to use;
- WIPO is open to any member of the United Nations;
- WIPO’s fees are very reasonable.
Why Does WIPO Exist?
WIPO’s main reason for existing is to help people and businesses protect their intellectual property rights worldwide. WIPO is there to help promote and protect business. WIPO sparks investment in international commerce by protecting ideas, marks and inventions.
Amazon Sellers, located anywhere in the world, can use WIPO with or without the help from a law firm. Amazon sellers should consider using WIPO as follows:
- File your trademark or other intellectual property right in the US through the USPTO. Amazon sellers with private labels can do this on their own or hire a law firm;
- When the trademark is granted, then file for WIPO protection in the following countries;
a. Every country where the Amazon seller is going to sell their private label or other product;
b. Wherever the Amazon seller is having their private label product manufactured.
When an Amazon seller obtains USPTO and WIPO protection, they can feel safer in their business.
Protection for Amazon Sellers from Counterfeiters
If an Amazon seller’s private label products have hijackers and counterfeit issues, those Amazon sellers should consider filing for protection with WIPO.
Specifically, if an Amazon seller files with the USPTO and WIPO, the ability to have Amazon remove other sellers is increased. Amazon looks to protect consumers and, it seems, itself, from liability for consumers receiving counterfeit products. The ability to submit your USPTO and WIPO approvals will help when an Amazon seller seeks to have Amazon remove other sellers from their listings.
Protection for Amazon Sellers from their Own Factories
One of the greatest threats to Amazon sellers with private labels is their own factory. If an Amazon seller has protection in the US and the country where the products are being sourced, they can use the WIPO filing to try and stop the factory from selling their products to other Amazon sellers.
Many Amazon sellers have their products manufactured in China. In China, you MUST file for intellectual property right protection. If you do not file in China, you have no rights in China. Their system is different from the United States.
Amazon Sellers can file for WIPO Without an Attorney
Once an Amazon seller has USPTO approval, she can file for WIPO protection easily. The process is streamlined. There is one application for many countries. The fees are reasonable. There is a modern website and user interface at WIOPO.int. WIPO’s website also allows Amazon sellers to search its database easily. Unlike the USPTO website, WIPO is modern.
If any Amazon seller would like more information about using WIPO to add to their intellectual property right protection, please contact us.
By: CJ Rosenbaum, Esq., and Robert Segall
Rosenbaum Famularo, P.C.,
The Law Firm behind AmazonSellersLawyer.com